Fair- To be or not to be

The cliche' that the grass is always greener on the other side really describes the topic here. Those who are blessed with a fair skin are trying the best tanning products that they can get their hands on and those who are blessed with a darker skin they are going for the whitening products. But the question is why is the human psyche not satisfied with what they have? Moreover, as more and more people are trying to change themselves according to their desires, what is the reason behind it? Is it the availability of more and more beauty products or is it the dissatisfied nature getting stronger and stronger or is it the possibility of a link between both of them? The term "inner beauty" is a rare concept in the younger generation or is it still important? Fair skin in the east and Tanned skin in the west! Hmm I wish the psyche was exchanged :)